Social Media Influencers and Their Effects on Identity and Self-Esteem

Abstract

This scholarly article examines the impact of social media influencers on identity formation and self-esteem among their followers, particularly among young adults. Through a comprehensive analysis of existing literature, qualitative interviews, and case studies, this research aims to elucidate how influencers shape perceptions of self-worth and identity in the digital age. Key findings indicate that while influencers can promote positive self-image and community building, they also contribute to unrealistic standards of beauty and success, leading to detrimental effects on self-esteem. The article concludes by discussing the implications for mental health and suggesting pathways for healthier engagement with social media.